Phiraboon Phaiboontham



Phiraboon Phaiboontham has extensive experiences and career in supply chain management. He held many senior executive positions and has done many professional works, both domestic and international.



Corporate Experience

  • 2009 – Present
    • Managing Partner, Prime Technology Ltd.
  • 2007-2009
    • Senior Vice President, SCM & National Distribution, Lotus Superstore China
  • 2000-2007
    • Senior Vice President, Logistics Business, CP Group

Principal Consultant & Senior Advisor

  • Industrial Technology Assistance Program, NSTDA
  • Asian Institute of Technology
  • China Post, China
  • Siam Cement Group, Thailand
  • Betagro Group, Thailand
  • Reliance Retail India


  • Enterprise performance transformation
  • Supply chain operation model and supply chain capability building
  • Manufacturing resources planning, inventory planning and distribution planning for large manufacturing and large retail enterprises
  • Distribution network optimization
  • Logistics operation management: warehouse, transportation and international trade logistics
  • Logistics operation cost and productivity improvement
  • DC facility design: conceptual design, operation layout, movement and capacity analysis, labor and MHE requirements and growth planning
  • Warehouse automation technology: automatic sortation system, pick-to-light system, put-to-light systems
  • Supply chain solutions: point of sales system, order management system, merchandise system, replenishment system, WMS, TMS
  • SCOR methodology and SCOR training